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Digital MarCom. New rules. New ROI.

Perspectives and tools on Marketing Communications performance measurement in the digital world.

Sunday, June 14, 2009

Search Engine Optimization - Top 10 positive factors

I ran across this this phenomenal article from seomoz.org:

Top 10 Positive Factors to increase serch engine optimization
1. Keyword Use in Title Tag
2. Anchor Text of Inbound Link
3. Global Link Popularity of Site
4. Age of Site
5. Link Popularity within the Site's internal structure
6. Topical Relevance of Inbound Links to site
7. Link Popularity of Site in Topical communities
8. Keyword Use in Body Text
9. Global Link Popularity of Linkink sites
10. Topical Relationship of Linking popularity

Good luck!

Posted by Ben at 9:12 PM
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Our marketing comunications world is changing ...

About marketing communications measurement

In the 80s, David Ogilvy observed ''In direct marketing, you sell or else. Meaning your work is accountable''. His communication agency Ogily & Mather later adopted this motto: ''We sell, or else''. Today and according to a study from PA consulting, 69% of marketers still feel marketing communications campaigns are too difficult to measure. Like many marketing practitioners, I feel there is room to improve on marketing measurement and performance. This blog is a rough draft of some of my experiences and humble research in this area. Is is intended to generate more ideas and publicize more marketing communications measurement tools to make us marketers more effective, accountable and overall more credible to our C-level executives. For more information related to Search Engine Optimization and Pay Per Click Marketing, check out semvalet.com

About Me

My name is Ben Plomion and work as Communications Manager for GE Capital. The views in this blog are personal and do not reflect my company's opinions and work. I am currently enrolled into NYU digital media marketing (continuing education) and attend a variety of courses in SEO, SEM, Email marketing and digital strategy. Occasionally, I provide Search Engine Marketing services to small and medium businesses. Please contact me if you need any help. More information on my Linkedin profile. I welcome new business connections too.

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